When you are doing the work of relationship-focused fundraising, asking a donor for money becomes easier, regardless of the answer. It’s just one of many conversations and touch-points you will share with a dedicated partner. Creating a 12-18 month plan for each individual donor in your major gift portfolio will go a long way to making this ease of communication and solicitation possible. With a clear road-map spelled out, stewardship, engagement, fundraising, and asking for money become a harmonious part of the ecosystem of your relationship. Come along with me and Yen Azzaro from thepaperpusher.co as we create a visual map of how to think about the journey from this gift to the next.
The Relationship Circle
March 11, 2021/
